Discover. Develop. Send.

The beKind program is dedicated to uncovering hidden gems in our communities. We seek individuals who shine with passion, grit, and kindness, and actively support and invest in their development, releasing them into their full purpose.

Three young people supported by beKind SA
VGY programme students

One year.
A life-changing journey.

A one year full time programme designed to equip young adults for life, leadership, career and purpose. Through a powerful combination of spiritual growth, personal development, practical skills, real world experience and redemptive business, participants discover who they are, develop their strengths and build the confidence, character and skills to succeed.

An entrepreneur at work

Entrepreneurs:
Build. Grow. Give back.

Once prepared to navigate life and business with a proven business idea, we provide cooperative support through mentorship and capital for new entrepreneurs to establish their own businesses in the community. The relationship continues until their ventures reach a point where they are actively employing people and contributing to the community.

About us

Be Kind SA was birthed in Tsitsikamma, Storms River, when founder Marthinus van der Westhuizen and his leadership team shared a dream: to make a lasting impact in the communities surrounding their businesses.

What makes our area special is not just the location, but the people. Our communities are kind, generous and full of hidden potential waiting to be discovered.

Today, Be Kind SA is led by a dynamic team of leaders, Chevandre Prince, Zibonele Mdletshe and Sino Mkile who carry this vision forward, equipping young people, unlocking potential and growing leaders who will shape a better future.

beKind SA team member
beKind SA team member
beKind SA team member

Latest news

Our 2027 Gap Year intake is underway

A new round of bursary students is being interviewed for the one-year equipping programme, building confidence, character and skills to succeed.

Meet one of our entrepreneurs

Jakes and Ncedi started humbly with traditional food and a black cast-iron pot, growing Kasi Corner to an authentic township restaurant with 4.9 stars in Google Reviews https://kasi-corner.co.za

Building jobs, one wash at a time

Tsitsi Car Wash is growing! Alongside Yolanda’s three permanent staff, she is recruiting two more. A beKind entrepreneur's vision creating lasting local jobs. Well done!
Our partners: Seldenrod, Untouched Adventures, The Rock Blueprint and Denova Mushrooms